Some pitch decks are boring and here’s how to fix it.
When investors read a pitch deck, they go in excited to learn more about the business. They want a reason to say yes to a meeting and get to know the founder and their vision.
Going through a pitch deck is like reading a good book. It needs a good flow.
Here’s one structure that works best for startups seeking funding:
1. What do you do and who do you help?
2. Summary of market size, product, traction, team projects, and ask.
3. Why your team is the best team for the proposed solution?
4. The problem and why the current solutions fall short
5. Your solution and benefits, plus, why does it solve current solution limitations
6. The product. Looks. How it works. Where it fits.
7. Business model. How do you make money? This could be a typical transaction deal.
8. The market. How much money could you make with 100% market shares? Any logical expansion?
9. Traction. Product status and trends with your key metrics
10. Growth. Your strategies and tactics for finding/closing/retaining customers
11. Roadmap. How you’ll maintain/extend your product advantages
12. Financials. 3-4 year revenue projection with explicit assumptions (market shares)
13. Funding. How much do you need now, and how much will you use, include customer and revenue goals
14. Investment recap.
15. Contact. Who should investors call for follow-up meetings?
And there you have it. The secret sauce to creating a perfect pitch deck for startups seeking funding.
Learn about the difference between an investment memo and a pitch deck here
*The information contained in this article is provided for informational purposes only, and should not be construed as legal advice on any subject matter.
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